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Thought Leadership in Changing Times
I was in the audience of an FT Latitude breakfast briefing this morning, listening to the changing nature of thought leadership for the...
duncanburford
Apr 11 min read


Is PR dead?
I've had several conversations over the last couple of weeks about where PR fits in the marketing/comms mix. And I don't think it's where...
duncanburford
Mar 132 min read


RE:DI - The fast track to business-ready comms messaging
Comms and marketing folks know about messaging. It's par for the course, a staple, a hygiene factor. However, how many of us have had a...
duncanburford
Feb 242 min read


Research: is it worth it?
Most comms professionals have their bag of tricks whenever they're asked to come up with some ideas. Media lunch, customer story and...
duncanburford
Feb 242 min read


Measurement - how do you do it?
Everyone wants to prove the value of what they're doing, right? With comms - and PR in particular - it's always been a dark art to...
duncanburford
Feb 243 min read
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